Automobile Ecommerce SEO optimization – Dipit.ca
The challenging part, in this case, The client had an objective to start a new business that helped to earn money online. The initial client had no idea about the business and product where we should invest money to get ROI.
When my client hired me for this opportunity so I started my work from Market research and product research to bring a good idea that helps to kick-start the business.
While working on research I implemented the following tactics:
Optimization Statistics
✦Best areas of money investments/putting
✦Understand Business goals.
✦Evaluate the feasibility of new services with potential customers.
✦Discover the target market.
✦Competitor/Market Analysis
✦Latest trends and future scenarios.
✦Approaching Techniques
✦Business/Niche Data Collection
The conclusion of the research was the client decided to start a liquid wrap business online. I started my planning and implementation with domain research, website creation, testing, and product listing.
I assisted him with website creation and after the development part, I started with conducting on-site SEO to make it eligible for search engines. Their goals were the following:
✦ Gain more clarity on the impact of the main touchpoints that influence shoppers before, during, and after they engage with the brand online.
✦ Find patterns in engagements that correlate with conversions.
✦ Understand how investments in specific channels affect performance on other channels.
To achieve all the above goals, I firstly analyze the browsing behavior of customers before they bought from our company. This way, we were able to better understand the factors that influence people to buy from a company like Dipit. And for that I implemented different SEO techniques, run Google AdWords to increase visibility in the local Market, traffic, leads, and sales.
I optimized their products for google searches and help to rank higher for relevant keywords in this space, and leverage social media to connect with new users, customer interactions, and bring traffic from social platforms who have a high likelihood of being interested in the website products. All promotion techniques helped the website to bring organic clicks & visitors which was the most important part of this project.
The results achieved by understanding client goals to the end-to-end customer journey. By knowing the behavioral patterns of customers before they interact with the Dipit brand, the patterns of customer interactions with the site before making a purchase, and how all the marketing channels work together, Dipit was able to optimize their marketing spend to get better ROI.
The overall client was most satisfied by my services. I started this project in 2016. It was a long-term opportunity for me where I gained client trust and I served my best services and supports.
