Paid Ads Specialist
We are looking for a skilled Google Ads Expert to create and manage effective ad campaigns on Google and other platforms. You will work on projects that help clients reach the right audience, increase traffic, and boost sales. Your work will include keyword research, creating ad copies, setting up campaigns, monitoring performance, and optimizing for the best results. This role will give you hands-on experience, improve your digital marketing skills, and let you be part of campaigns that make a real impact for clients.
Who You Are
You enjoy working with data and creating campaigns that deliver results. You are analytical, detail-oriented, and like testing new strategies to improve performance. You are comfortable using tools like Google Ads, Google Analytics, SEMrush, and AI marketing tools. You are a team player who listens, accepts feedback, and takes ownership of your campaigns. Whether it’s a small local campaign or a larger client project, you focus on getting results and enjoy seeing your strategies succeed.
What You’ll Do
- Plan, launch, and optimize Google Ads campaigns (Search, Display, Shopping)
- Research and select keywords that align with client goals
- Create compelling ad copy and visuals for better CTR
- Use A/B testing to find winning ad combinations
- Track conversions, setup tags, and monitor user behavior
- Analyze campaign performance and prepare reports
- Suggest improvements based on data and industry trends
- Stay updated with Google Ads updates, policies, and features
- Collaborate with design and landing page teams for better quality scores
What You’ll Need
Required Skills / Certifications
- Proven experience in managing Google Ads campaigns
- Strong understanding of keyword research and match types
- Good knowledge of Google Analytics and conversion tracking
- Hands-on with Google Tag Manager, GTM, and UTM setup
- Experience in managing ad budgets and maximizing ROI
- Ability to create campaign reports and extract insights
The Following Are Not Required, But Certainly a Plus
- Experience with retargeting and display ad creatives
- Knowledge of Performance Max and Shopping Feed setup
- Familiarity with tools like SEMrush, SpyFu, or Adalysis
- Basic understanding of landing page optimization
Why Ashwarya Infotech?
Company Culture
- Creative and supportive team with room to grow
- A culture that values ideas and testing
- Direct impact on client growth and performance
- Work with modern tools and expert-level teammates
Work Perks
- Full-time, in-office role with good work-life balance
- Exposure to different industries and client goals
- Learning opportunities in paid media and analytics
- Performance bonuses based on campaign success
