Social Media Executive
You’re not just a content creator, you’re a digital storyteller and brand builder who understands the psychology behind likes, shares, and comments. You know how to turn trends into campaigns, followers into a community, and ideas into strategies. Your creativity drives fresh concepts, your planning keeps you on track, and your data insights help you make smarter, result-driven decisions.
To succeed in this role, you must know what the audience truly wants to see, stay updated with the latest trends, tools, and AI techniques, and confidently adapt them into your work. Research and innovation are key, and if you can explore new ideas with fresh tools, you’ll always be one step ahead. Most importantly, your creativity should shine in every post, story, and campaign, not just making them look appealing but ensuring they deliver the brand’s message effectively. If this excites you, YOU ARE THE RIGHT FIT FOR OUR TEAM.
Who You Are
Along with content, expertise in Meta Ads is a big advantage. Knowing how to design, target, and optimize ad campaigns across Facebook and Instagram will help amplify reach, generate qualified leads, and drive measurable ROI. A mix of organic content and paid ads is what truly maximizes impact.
What You’ll Do
- Build and manage content calendars for multiple platforms
- Create, schedule, and publish engaging posts tailored to each platform
- Drive community engagement by responding to comments, messages, and mentions
- Monitor platform trends and adapt strategies to boost visibility and reach
- Collaborate with design teams to develop image and video creatives
- Analyze insights from Meta, LinkedIn, Twitter, and other analytics dashboards
- Suggest improvements to increase engagement, followers, and brand presence
- Stay updated with algorithm changes, new features, and best practices
- Run and optimize Meta Ads campaigns for reach, leads, and ROI
What You’ll Need
Required Skills / Certifications
- Strong knowledge of major platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube)
- Ability to plan and execute a consistent content calendar
- Experience in community management and growing engagement organically
- Designing skills for images, reels, and short-form video content
- Familiarity with analytics tools and performance tracking
- Proven ability to strategize and adapt based on trends and data
The Following Are Not Required, But Certainly a Plus
- Knowledge of paid ads across Meta platforms
- Experience with influencer collaborations and partnership campaigns
- Understanding of hashtags, SEO for social media, and viral content hooks
- Basic skills in Canva, Photoshop, or video editing tools
Why Ashwarya Infotech?
Company Culture
- Creative and supportive team that values fresh ideas
- A culture built on collaboration, innovation, and growth
- Opportunity to directly shape brand presence and community impact
Work Perks
- Full-time, in-office role with good work-life balance
- Exposure to diverse industries and audiences
- Learning opportunities in social media strategy and paid media
- Performance bonuses based on results and impact
