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Amazon PPC Optimisation
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
How We Work
This Job is for CANVA Image Creation Online Tool and it involved the complete Outreach & Link Building Process to populate CANVA For India Market. In this particular project, I have worked for about 3+ years for outreach to high authority bloggers & sites in India and building some local links to their Indian-specific links mainly for their Indian Festival Templates, Presentations, Videos, Infographics, and other India-specific landing pages.
Roles and Responsibilities for the job included the following:
1) Identify high authority quality blogs & sites that can be reached out through our outreach process (Hindi and English sites both)
2) Analyse competitors & find out new link opportunities
3) Analyse competitors & find out broken link opportunities
4) Maintain link diversity
5) Only DOFOLLOW link building process
4) There were Monthly minimum targets that need to be completed
5) I also used to take biweekly calls, create weekly & monthly reports and co-ordinate with their Global team
The type of targets:
1) Niche Targets include Tech Bloggers, Travel niche sites, Festival Blogs, Business Sites, Design Blogs, etc.
2) The sites with only DA 30+
3) Non-PBN Sites and with traffic 3k+
4) Sites with a lesser spam score
The skills which I have developed with this job involve the following:
1) I have learned new techniques of link building. Also tried competitive outreach, link insertions, and skyscraper techniques.
2) This project helped me build amazing communication skills
3) Learnt local link-building methods
4) Training was also conducted by CANVA high authorities which helped me learn the Canva way of link-building
5) Also communicated and convinced bloggers via calls which helped me achieve all of the links for FREE
Metal Roofing Services USA
Alpha Rain is the brand known for varieties of metal roofing in the state of Northern Virginia. They offer premium quality and long lasting metal roofing services to their customers.
Core Need-
My client had an urgent need for an SEO expert in 2016, He wants to make sure that when people look for a metal roofing, his website should be at the first place to come up in search engine result. Basically he wants to improve sales and rank on the Google search page for a local audience and optimize his Google My Business account.
Project Inclusion
- Local SEO (Review, NAP, GMB Listing )
- Keyword (Find new opportunity for new targets)
- On page (Regular blog option, All pages should follow Google guidelines)
- Offpage (Link building, Web 2.0, Guest posting)
- Social Media Activity (Regular post creation and its management)
- Infographic Creation (Project images promotion with case study)
- Monthly Report creations (Competitor analysis, Google analytics)
What We Have Done
First of all We did complete audit of alpha rain then shared a detailed report of my Action plan to the client, parallely searched how competitor’s are behaving, Created local content and Optimized it included “near me” searches, or buying a local website or blog related to metal roofing. My appropriate strategy worked and we seen hike in traffic and ranking.
OUR MAJOR WORK BASED ON FOLLOWING POINTS
- Optimized Google My Business account.
- Updated Name, Address and Phone number for the local SEO)
- Optimised online directories and citations
- Performed a Local SEO audit
- Social Media Activity (Regular post creation and its management)
- Improved internal linking structure
- Added location pages to his website
- Made the website mobile-friendly
- Engaged participation of local community
My consistent efforts of using advanced SEO techniques helped me to give measurable results to client in terms of:
- Improving organic traffic via potential keywords.
- Growth in keyword rankings
- The backlinks start indexing in search engines
- Bringing new visitors as well as returning visitors
- Achieving handsome ROI through marketing spends
Challenges
We need to not only optimize site for local SEO but client ultimately wants leads for his business!! So this way improving traffic and converting the targets into leads become our challenge!!
Client Experience
I have never met a client who is so responsive and prompt. He was very clear with his vision he has stated me his requirement and then never questioned me regarding my working. He has given me all the authority and autonomy to proceed this project which made things very smooth. This was my longest project (6 years) of my life. Success of this project can be say mutual. He allowed me to experiment and this opened many horizons of my potential. he not only repeat the project but also recommend his other friends about my services. Which is the best gift I could ever asked for.
Promise note
Unlock the potential of SEO potential and don’t wait any longer; take action and make it happen! Even if it may seem intimidating at first, starting with Local SEO is definitely worth the effort – your business deserves to reach as many customers as possible!
Project Snaps
Local SEO, E-commerce, And Marketing
🎯CLIENT OBJECTIVE:
Client had an intimate apparel and clothing boutique set up on Shopify platform. The main objective was to get the Local SEO, make website SEO friendly and ready for promotion. I worked for 2 stores which were for Lingerie product and the another was for fur restyle.
✔️WORK DELIEVERED
➤Website Localization ( to make the website ready for the local search results and rank in the GMB) Website Audit ( included the analysis of the overall website and the recommendations for improvement)
➤On Page SEO ( Fixing all the errors like internal linking, redirections, sitemap, optimizing website content and the product with keywords and more)
➤Product Optimization (Image atl Tag, Write product features and detail description)
➤Off Page SEO ( Creating the backlinks with various keywords, citations, directory submissions and business listing for Local search visibility)
✔️OTHER ADVANCE SERVICE:
➤E-commerce Marketing ( product optimization, creating promotional contents, smart use of social media, use of high-quality images, focusing on mobile marketing)
➤Timely Suggestions ( for the improvement of the e-commerce store and to get sales and ROI)
➤Regular Reports ( to make sure client about the activities performed and results-driven from them)
✔️RESULTS ACHIEVED:
➤Happy & Satisfied Client
➤SEO Friendly Website
➤Improvement In the Bounce Rate
➤Good ROI, Product Sales & Conversions
➤Increase in the Local Traffic
➤Brand Awareness
✔️CNCLUSION
The client was extremely happy with the results and so after the project got completed more work was allotted for his business which is in progress now.
SKILLS & DELIVERABLES
Technical SEO
Off-Page SEO
Content SEO
SEO Keyword Research
SEO Performance
On-Page SEO
Competitive Analysis
SEO Setup & Configuration
SEO Backlinking
Marketing Audit
Amazon PPC Optimisation
Amazon PPC (Pay-Per-Click) optimization is like tuning up your engine for better performance in the online marketplace. Imagine you’re selling something on Amazon, and you want more people to see your product. PPC lets you pay a small fee each time someone clicks on your ad.
Optimizing your PPC means making sure you get the most out of every click. It involves tweaking your ad campaigns to target the right audience, choosing the best keywords that people are likely to search for, and crafting compelling ad copy that makes people want to click.
The goal? To increase your product’s visibility, attract more potential customers, and ultimately boost your sales on Amazon. It’s all about getting the most bang for your buck when it comes to advertising your products on the platform.
Project Description:-
I worked as an expert in Amazon PPC optimisation to assist with a struggling product listing. I did:
# Amazon Keyword Research
# Product Optimisation
# Content Optimisation
# Analyse PPC Campaign
OUTREACH- HEALTHCARE WEBSITE
Outreach activity involves reaching out to potential customers, partners, or influencers through various channels such as email, social media, or networking events to promote products, services, or collaborations. Its goal is to build relationships, drive engagement, & expand the brand’s reach within its target audience.
A leading healthcare website specializing in delivering medicines and professional care, sought to enhance its online presence within the health niche. The challenge lay in optimizing the website’s visibility and authority through strategic link building while adhering to the client’s specific preferences and requirements.
Strategic Link Building:
Recognizing the importance of high-quality backlinks in bolstering website authority, I embarked on a comprehensive link building campaign. Leveraging my expertise in SEO, I focused on creating high Domain Authority (DA) links tailored to Superpharmacy’s niche. In addition to targeting high DA websites, I also prioritized relevance and contextuality in selecting potential linking opportunities. By ensuring that the content surrounding the backlinks was aligned with Superpharmacy’s products, services, and target audience, I aimed to maximize the impact of each link in driving organic traffic and improving search engine rankings.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
Client-Centric Approach:
In addition to identifying target links and anchor text, our client-centric approach extended to exploring diverse avenues for link acquisition. We delved into various industry-related forums, social media groups, and online communities to uncover potential linking opportunities that resonated with the client’s niche and objectives.
Do-Follow Link Implementation:
To maximize the impact of the link building efforts, I ensured that all links created were do-follow, thereby signaling to search engines the relevance and credibility of Superpharmacy’s website.
Utilization of Resources:
Drawing upon my extensive database of SEO, SMO, and technology-based links, I curated a diverse portfolio of backlinks tailored to Superpharmacy’s needs. Additionally, I collaborated with an article writer to generate high-quality content, further enhancing the effectiveness of the link building campaign.
WHAT OUR CLIENT GET FROM OUR SERVICES:
✦ Tangible improvements were observed in the Superpharmacy website’s online presence within the health niche.
✦ Carefully curated high Domain Authority (DA) links were utilized.
✦ Enhanced visibility, increased in traffic, credibility, and authority were achieved.
✦ The collaboration highlighted the effectiveness of tailored link building strategies.
✦ Continuous monitoring and optimization ensured sustained results.
✦ Regular performance reports were provided to track progress and ROI.
✦ Feedback from the client was incorporated to refine strategies and meet evolving needs.
✦ Ongoing support and consultation were offered to maintain long-term success.
✦ Carefully curated high Domain Authority (DA) links were utilized.
✦ Enhanced visibility, increased in traffic, credibility, and authority were achieved.
✦ The collaboration highlighted the effectiveness of tailored link building strategies.
✦ Continuous monitoring and optimization ensured sustained results.
✦ Regular performance reports were provided to track progress and ROI.
✦ Feedback from the client was incorporated to refine strategies and meet evolving needs.
✦ Ongoing support and consultation were offered to maintain long-term success.
Automobile Ecommerce SEO optimization – Dipit.ca
The challenging part, in this case, The client had an objective to start a new business that helped to earn money online. The initial client had no idea about the business and product where we should invest money to get ROI.
When my client hired me for this opportunity so I started my work from Market research and product research to bring a good idea that helps to kick-start the business.
While working on research I implemented the following tactics:
Optimization Statistics
✦Best areas of money investments/putting
✦Understand Business goals.
✦Evaluate the feasibility of new services with potential customers.
✦Discover the target market.
✦Competitor/Market Analysis
✦Latest trends and future scenarios.
✦Approaching Techniques
✦Business/Niche Data Collection
The conclusion of the research was the client decided to start a liquid wrap business online. I started my planning and implementation with domain research, website creation, testing, and product listing.
I assisted him with website creation and after the development part, I started with conducting on-site SEO to make it eligible for search engines. Their goals were the following:
✦ Gain more clarity on the impact of the main touchpoints that influence shoppers before, during, and after they engage with the brand online.
✦ Find patterns in engagements that correlate with conversions.
✦ Understand how investments in specific channels affect performance on other channels.
To achieve all the above goals, I firstly analyze the browsing behavior of customers before they bought from our company. This way, we were able to better understand the factors that influence people to buy from a company like Dipit. And for that I implemented different SEO techniques, run Google AdWords to increase visibility in the local Market, traffic, leads, and sales.
I optimized their products for google searches and help to rank higher for relevant keywords in this space, and leverage social media to connect with new users, customer interactions, and bring traffic from social platforms who have a high likelihood of being interested in the website products. All promotion techniques helped the website to bring organic clicks & visitors which was the most important part of this project.
The results achieved by understanding client goals to the end-to-end customer journey. By knowing the behavioral patterns of customers before they interact with the Dipit brand, the patterns of customer interactions with the site before making a purchase, and how all the marketing channels work together, Dipit was able to optimize their marketing spend to get better ROI.
The overall client was most satisfied by my services. I started this project in 2016. It was a long-term opportunity for me where I gained client trust and I served my best services and supports.
Google Map Listing, Google Map Location, Local Business Detail Listing
Project description
The Hidden History Club offers an online magazine service that only focuses on publishing hidden or past events that help to shape today’s living style. The HHC team was in search of effective SEO services that initially provide assessment in keywords, traffic, website visibility, brand awareness, backlinks, and authority, etc
➤ For The Marketing Of Magazine –
-I did PDF and Ebook marketing
-Getting leads for other sources
-Publish front page in the market
-Built branding by the name of “Magazine”
________________
This was a unique opportunity for me, before the HHC I never worked in the same niche. I was excited to work and started off the project by taking a complete understanding of the niche, promotional activities, website offerings, and target market & audience.
➤ WHAT I DID MONTH-WISE:
Optimization Statistics
➊ FIRST MONTH: Initiated the project by WEBSITE AUDITING, ON-PAGE SEO & KEYWORD ANALYSIS to get an idea about current website performance, position, traffic status, keyword analysis, and overall area of improvements. In the first month, I worked on website optimization, keyword research, and Google Adwords analysis(ran by the client).
➋ SECOND MONTH: I moved ahead with improving the website performance, keyword ranking and started the off-page activity as per the current overview. I chose the right keywords, worked on-site of the website, tracked the user activity, kept experimenting with the keywords, promoted the site for father’s day, and implemented off-page SEO ethical techniques.
➌ THIRD MONTH: I completely focused on OFF-STRATEGY & COMPETITOR ANALYSIS. I created some high-quality links. Also, checked competitor’s backlinks and strategies to follow. I have created the link on those websites too. By following these techniques I wanted to improve ranking, traffic, and authority which I achieved at the end of the month.
____
As this niche was new for me, I have learned many things while working on the project, faced many challenges to promote the site and this project enhanced my knowledge & practices more strongly.
➥ While working on the project,
– I always used to provide quality suggestions and recommendations
– I provided a detailed monthly report which consists of the current overview, traffic, keyword stats, issues that I fixed, and an Off-page report.
For this magazine website, I have implemented everything according to the client’s requirements and achieved goals to improve the visibility of the website.less
____________________________________________________________
Financial Service Wix Website Based in US – Audit & On-page
Comprehensive Website Audit:
➥ Conducted a thorough audit for all four websites.
➥ Identified and documented existing issues.
➥ Generated detailed audit reports highlighting areas for improvement.
Optimization Statistics
Keyword Research and Analysis:
➥ Performed in-depth keyword research for each website.
➥ Identified relevant and high-performing keywords.
➥ Utilized keywords strategically for SEO optimization.
➥
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
On-Page Optimization:
➥ Implemented on-page optimization techniques.
➥ Fixed image alt tags for enhanced accessibility.
➥ Updated schema code for improved search engine visibility.
➥ Checked and optimized meta content for relevance.
➥ Submitted websites to search engines for indexing.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Keyword Research for Pest Control WordPress Website
Our client approached us with a crucial requirement for their pest control website – to enhance their online visibility through strategic keyword research and content planning. The primary objective was to develop a comprehensive keyword map and content calendar to bolster their search engine rankings on Google.
⫷ CLIENT’S FOCUS ⫸
The client emphasized the importance of creating a keyword map that aligns with their business goals and target audience. Additionally, they sought to establish a content calendar that would facilitate the creation of primary and secondary content pieces optimized for these keywords.
APPROACH:
To meet the client’s objectives, we adopted a meticulous approach that involved:
➤ Thorough Keyword Research: We conducted extensive keyword research to identify relevant terms and phrases within the pest control industry. This process included analyzing search volume, competition level, and user intent to pinpoint the most valuable keywords.
➤ Keyword Optimization: Each keyword was meticulously analyzed to determine its potential for driving organic traffic and conversions. We optimized various topics and content pieces around these keywords to ensure maximum visibility in search engine results.
➤ Content Calendar Development : Based on the identified keywords and their respective search intent, we devised a structured content calendar. This calendar outlined a strategic timeline for creating primary and secondary content pieces that would effectively target and engage the intended audience.
